Copywriter + Content Strategist
HOPE makes it happen.
Since 1994, Hope Credit Union (HOPE) has transformed millions of lives across the Deep South. Now, "HOPE makes it happen" is bringing this story to life and sharing it with those who need a partner like HOPE most.
The campaign takes an emotional look at HOPE’s life-changing impact by going inside personal moments with members, showing how HOPE makes it happen and what it means to them. These powerfully authentic scenes—inspired by real member stories—aim to increase brand affinity and grow membership, loans, and deposits.
We're Ready Now
Brand Spot
HOPE helps this groom with the personal support and financial services he needs to confidently step into their happily ever after.
Your Own Room
Mortgage Spot
HOPE makes homeownership happen for this mom, who’s spending the last night sharing a room with her baby boy.
Of Our Own
Path to Homeownership Spot
These hard-working parents are on the path to a home of their own, thanks to the personal support they receive at HOPE.
Head Held High
Small Business Spot
HOPE made success happen for this business owner with the financing he needed to open his own business.
A New Road
Financial Empowerment Spot
With HOPE’s help, this mom found a new road to getting the car she needed to get everyone where they needed to be.