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Copywriter + Content Strategist
HOPE makes it happen.
Since 1994, Hope Credit Union (HOPE) has transformed millions of lives across the Deep South. Now, "HOPE makes it happen" is bringing this story to life and sharing it with those who need a partner like HOPE most.
The campaign takes an emotional look at HOPE’s life-changing impact by going inside personal moments with members, showing how HOPE makes it happen and what it means to them. These powerfully authentic scenes—inspired by real member stories—aim to increase brand affinity and grow membership, loans, and deposits.
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