Brand Campaign

As the concept creator for the "Own It" campaign, I was inspired by the dual meaning of ownership at Community First Credit Union. Not only are accountholders member-owners of the credit union, but the credit union powers them with the tools to "own it" every day with convenient banking that helps them live their lives, their way.

Below are the three primary television campaigns. Other campaign tactics included radio, streaming audio, digital, and social.

Brand Campaign: 30-second Television Spot

Auto Campaign: 30-second Television Spot

Brand Campaign: 30-second Television Spot